Think Active CSW is amongst a group of over 120 organisations working in partnership with Sport England to level up access to sport and physical activity across the country.  

Think Active CSW will receive expertise, support and an investment of £2,774,050 of government and National Lottery funding from Sport England to co-deliver the ambitions of its 10-year Uniting the Movement strategy.  

Sport England research shows that some groups are typically less active – like women, people with long-term health conditions, disabled people, people from ethnically diverse communities and lower socio-economic groups. Right now, the opportunities to get involved in sport and activity – and reap the rewards of being active – depend too much on your background, your gender, your bank balance and your postcode. 


In summary, #WeThinkActive. It is our vision that everyone in Coventry, Solihull & Warwickshire benefit from movement and enjoy a healthy and active lifestyle in safe and thriving communities.

We know that we cannot achieve this on our own, so we are committed to working with partners to understand their purpose and aims to make sure we make the best use of the resources available to increase activity and to make a difference to the physical and mental wellbeing of the people of Coventry, Solihull & Warwickshire.

We will shift norms and attitudes to sport and physical activity; including those in trusted influencer roles who can help change behaviour. We will invest in the community and voluntary infrastructure locally so that people have the opportunity to create their own active habits in places and with people that they are comfortable. We will support confident, capable inspirational people who themselves advocate the benefits of sport and physical activity to others can thrive.


Over £550million is being invested in total, with the partners including Think Active CSW receiving funding for up to five years. This new funding model from Sport England provides longer-term financial security as organisations recover and reinvent from the Covid-19 pandemic.

All partner organisations were selected by Sport England due to their ability to influence change and improvement at the heart of the system they are a part of, no matter how big or small.  This is the first step on a journey to revolutionise Sport England’s approach to long-term partnerships as it seeks to partner and collaborate with innovative organisations to deliver Uniting the Movement and build a nation where everyone can get active.

Tim Hollingsworth, CEO of Sport England, said: “Sport England’s goal is to get everyone active– no matter who they are, where they live, or what their background is. But we know that certain groups like those from ethnically diverse backgrounds, those who live in poverty and those who face social and health inequalities in our population are more likely to be inactive. We can only innovate and tackle inequalities effectively by thinking about long-term change; Uniting the Movement is a long-term vision, and our funding approach needs to reflect that. Changes to our funding model will help us achieve our goal, by making it easier for our partners to do what they need to do to level up and deliver.”


Vicky Joel, Director of Think Active CSW said: “We are truly grateful for the 5-year investment from Sport England and the trust they have put in Think Active to play our part in Uniting the Movement in Coventry, Solihull & Warwickshire.

The scale of the challenge to tackle inequalities and to address inactivity is vast, and we are up for the challenge ahead. We truly believe that we can achieve more, maximise resources, avoid duplication and positively impact more people if we work together.”



About Sport England 

Sport England is a public body and invests up to £300 million National Lottery and government money each year in projects and programmes that help people get active and play sport.

It wants everyone in England, regardless of age, background, or level of ability, to feel able to engage in sport and physical activity. That’s why a lot of its work is specifically focused on helping people who do no, or very little, physical activity and groups who are typically less active – like women, disabled people and people on lower incomes.