Introducing Think Active; the new name for CSW Sport

On 5 July, at the Coventry, Solihull & Warwickshire Summer School Games county festival. The hosts for the event will announce the launch of their new name; ‘Think Active’.

As part of a network of Active Partnerships that was established nearly 20 years ago, (then County Sports Partnerships) Think Active will continue to be a significant part of the sport and physical activity landscape within Coventry, Solihull & Warwickshire, flexing to meet demand and advocating for sport & physical activity across multiple sectors. As CSW Sport, the organisation has a long track record of successfully delivering Sport England funded programmes, building strong local networks and impacting upon groups and individuals to support them to become more active.

Sharon Lea, Chair of Think Active said;

‘We know that the most inactive people in Coventry, Solihull & Warwickshire do not have being physically active on their radar and some are a considerable distance from meeting the Chief Medical Officer guidelines. We also know that either actual or perceived, there are several barriers preventing [the most inactive] people from being active.’

Our message is to advocate the benefits of sport & physical activity within the systems and networks that we work in so that everyone uses their influence to affect change; to normalise physical activity as part of everyone’s day to day life.

Our name change to Think Active supports this work and we believe it better reflects our role and purpose. We will support and help others to think active. We aim to use the brand name in day to day conversations that reflect the what we do.

Think reflects the importance of creating positive perceptions and behaviour in relation to sport & physical activity. For those people who do not have physical activity on their radar, we want to get them to think about it. For those people who are contemplating being active we want to help give them the an encouraging nudge. For those who are active we will support them to realise their potential. It refers to the importance of changing behaviour and positively influencing policy, provision and participation levels.

Active reflects the full range of sport & physical activity from walking, gardening and cycling to work through to traditional sport. We want  ‘everyone in Coventry, Solihull & Warwickshire to benefit from and enjoy a healthy and active lifestyle in safe & thriving communities’.

We look forward to continuing to deliver our ‘Inspiring Active Communities’ strategy and, in partnership with the National Lottery, Sport England and local partners, having a positive impact on the individuals and communities across Coventry, Solihull & Warwickshire. We have the challenge to use the power and potential of sport and physical activity to enable future generations to have healthier more prosperous lives.

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