Recruiting and Retaining members

Attracting new members and retaining existing ones is the most common challenge faced by sports clubs, due to changes in lifestyle and the number of alternatives now available for someone looking to become fit and active.

To overcome these challenges, and stand out from these competitors, it is important that clubs truly understand their members so that they can offer a service which meets their wants and needs. It is important for clubs to bear in mind that the club exists for, and because of, the members, players and participants of the club.

People participate in sport for different reasons. Once a club identifies and understands these motivations, they can us this knowledge to begin to build a positive club environment and therefore experience. By providing this positive experience you will give your existing members a reason to keep coming back, as well as attracting potential new members through word of mouth.

Local Resources

Dementia & Mental Health Commitment

Dementia Friendly Commitment.
To register your interest in working towards being dementia friendly, please click here

Mental Health ‘Support Through Sport’ Commitment
To register your interest in working towards being mental health friendly please click here


Other Local Support

Warwickshire Community and Voluntary Action

Warwickshire Community and Voluntary Action (WCAVA) work closely with each Local Authority’s sports/physical activity and community teams as well as Think Active. Each partner’s capacity will be different, and some enquiries and issues will be discussed with local partners, if you agree to see who is best placed to offer support.

Local Support

If you need more support, please contact your local authority Sports Development Officers:

Warwick District

Number: 01926 456221

Email Address:


Rugby Borough

Tom Allen (Sports Development Officer) – / 01788 533711

Website –

Facebook – Rugby Sport and Leisure

Twitter – @RBCsportandrec

Nuneaton & Bedworth Borough



Facebook: Get Active for Life

Twitter: @activeforlifenb

Instagram: @activeforlifenb


Email Address:

Twitter – @covsport


Phone: 0121 704 8079



North Warwickshire Borough