Recruiting and Retaining Volunteers

Let’s face it volunteers are the key to a successful amateur sports club. Most clubs are run by a small pool of volunteers who bring passion, drive and ambition to clubs, to keep them running and improving. Remember volunteers aren’t just coaches or referees, they’re those that hold committee members positions, they are those parents that offer to wash the kit, the wife of the chairman who makes the tea on the Saturday. It could be someone who just helps now and again. Without them clubs are nothing, even big professional sports clubs such a premier league clubs have volunteers, that offer to clear the pictures of snow in bad weather. Sports volunteering is worth millions to British economy and is the most popular sector in which people are likely to volunteer.

Things that you need to consider for volunteers is the four R’s, recruit, retain, recognise and reward, as well as what organisation can support you and what resources are available to ensure all club volunteers has an excellent voluntary experience.  These people that offer their time usually get put upon quite heavily, taking on one role then quickly carrying out three or four different jobs. It is important that we consider the needs of the volunteer at the heart of what they do, what are their motivations for volunteering? Are their needs being met if we can truly understand this then the support we offer to the individuals can be a lot more appropriate and tailored to them individually, which will in turn encourage them to continue giving up their time and making a difference for a longer period of time.

Local Resources

Local Authority Support

Warwickshire CAVA

Warwickshire CAVA offers a range of support services and advice to small and emerging community groups and voluntary organisations, charities and social enterprises across Warwickshire, as well as supporting existing and larger organisations to strengthen, fulfilling their missions more effectively.

We work closely with each Local Authority’s sports/physical activity and community teams as well as CSW Sport. Each partner’s capacity will be different, and some enquiries and issues will be discussed with local partners, if you agree to see who is best placed to offer support.

As your organisation needs to grow and develop, Warwickshire CAVA can help you with that journey. We offer guidance in:

> Project and business planning

> Monitoring and evaluation – thinking about funders needs, as well as measuring your impact and value

> Managing your finances more effectively – project and organisational budgeting and planning

> Thinking about your leadership – committee/ board roles and responsibilities

> Effective partnership working – from networking and joint working, to considering developing consortia and mergers

> Quality assurance – we have years of experience with several recognised quality systems, we can help you understand quality and what is right for you

WCAVA has locality offices in each Warwickshire District/Borough and in Solihull. Each will have a dedicated Volunteering Co-ordinator who will be able to offer support.

Local Support

If you need more support, please contact your local authority Sports Development Officers:

Warwick District

Number: 01926 456221

Email Address:


Rugby Borough

Tom Allen (Sports Development Officer) – / 01788 533711

Website –

Facebook – Rugby Sport and Leisure

Twitter – @RBCsportandrec

Nuneaton & Bedworth Borough



Facebook: Get Active for Life

Twitter: @activeforlifenb

Instagram: @activeforlifenb


Email Address:

Twitter – @covsport


Phone: 0121 704 8079



North Warwickshire Borough