Effective Club/Group Marketing

There are now a range of different methods to market a club, and it’s important a club evaluates these options before deciding on the best way of reaching their target group. Most clubs use a mixture of traditional marketing, such as leaflets and flyers, and digital marketing, advertising the club via the internet on social media, apps and websites.

Developing a marketing plan is one way to help a club focus on maximising opportunities to increase sales, sponsorship, membership and participant numbers. A club’s marketing is more likely to be successful when you’ve taken time to identify what you want to do and when you want to do it.

Local Resources

Marketing Templates

Other Local Support

Warwickshire Community and Voluntary Action

Warwickshire CAVA offers a range of support services and advice to small and emerging community groups and voluntary organisations, charities and social enterprises across Warwickshire, as well as supporting existing and larger organisations to strengthen, fulfilling their missions more effectively.

We work closely with each Local Authority’s sports/physical activity and community teams as well as CSW Sport. Each partner’s capacity will be different, and some enquiries and issues will be discussed with local partners, if you agree to see who is best placed to offer support.

As your organisation needs to grow and develop, Warwickshire CAVA can help you with that journey. We offer guidance in:

> Project and business planning

> Monitoring and evaluation – thinking about funders needs, as well as measuring your impact and value

> Managing your finances more effectively – project and organisational budgeting and planning

> Thinking about your leadership – committee/ board roles and responsibilities

> Effective partnership working – from networking and joint working, to considering developing consortia and mergers

> Quality assurance – we have years of experience with several recognised quality systems, we can help you understand quality and what is right for you

WCAVA has locality offices in each Warwickshire District/Borough and in Solihull. Each will have a dedicated Volunteering Co-ordinator who will be able to offer support.

Local Support

If you need more support, please contact your local authority Sports Development Officers:

Warwick District

Number: 01926 456221

Email Address: Manoj.Sonecha@warwickdc.gov.uk

Website: www.warwickdc.gov.uk

Rugby Borough

Tom Allen (Sports Development Officer) – tom.allen@rugby.gov.uk / 01788 533711

Website – www.rugby.gov.uk

Facebook – Rugby Sport and Leisure

Twitter – @RBCsportandrec

Nuneaton & Bedworth Borough

Email: info@getactiveforlife.co.uk

Website: www.getactiveforlife.co.uk

Facebook: Get Active for Life

Twitter: @activeforlifenb

Instagram: @activeforlifenb


Email Address: Jonathan.hunt@coventry.gov.uk

Twitter – @covsport


Phone: 0121 704 8079

Email: sadiewalker@solihull.gov.uk

Website: www.solihullactive.co.uk

North Warwickshire Borough