Our approach

We have refreshed our strategy. Our new #WeThinkActive strategy is not a big departure from our previous Inspiring Active Communities strategy and neither will our approach be.

Our vision is for everyone in Coventry, Solihull & Warwickshire to benefit from movement and to enjoy a healthy and active lifestyle in safe and thriving communities. We know that we cannot achieve this on our own and so we are committed to working with partners to understand their purpose and aims to make sure we make best use of the resources available to make a difference to the people of Coventry, Solihull & Warwickshire.

We will be positioned as an business to business organisation and we will work with:

• Schools
• Colleges & Universities
• Local Government
• National Governing Organisations & Bodies of Sport
• Private Sector
• Leisure Providers
• Charities
• Coaches & Volunteers
• Influencers
• Public Sector
• and others

Working collaboratively

“When ‘I’ is replaced by “we” even ‘illness’ becomes ‘wellness’.” – Scharf

We believe in working collaboratively to make a difference. The scale of the challenge to tackle inactivity is vast and we truly believe that we can achieve more, maximise resources, avoid duplication and positively impact more people if we work together.

What our partners think

In a strategy consultation (March 2022) 100% of partners believed that our commitment to working collaboratively, aligning priorities and resources to maximise impact was the right approach.

100% of our partners agreed that the refreshed vision, mission, aims and objectives in our strategy are clear and positioned well.

If you have any feedback please follow this link 

Our Aims:

1. Engage people with complex lives
2. Keep people living well
3. Develop & support effective systems and place

As important as what we do, is how we go about doing it. We are delighted that 80% of partners surveyed in 2018 are satisfied or very satisfied with the quality of support and advice given [by Think Active] and 80% of partners reported that we added value to their work.

Culture

We aim to thrive. We prioritise creating and nurturing a culture of kindness, consideration, appreciation and tolerance. We will treat ourselves, each other and everyone that we encounter when we are representing Think Active in this way and we should expect same in return. For more information on our culture & values see below

Our role:

Advocate

• The benefits of sport & physical activity
• How physical activity can contribute to wider social outcomes

Broker

• Relationships & align priorities
• Maximise efficiencies

Deliver

• Contracts
• Projects
• Events