Coventry, Solihull & Warwickshire

Vicky Joel


Vicky has been Director at Think Active (formerly CSW Sport) since October 2018 after being Interim Director since January 2018.

Vicky has over 20 years experience working in the sport and physical activity sector. Roles have included project managing exercise referral projects, club and community development and facility programming and sustainability for a large Local Authority.

Vicky has also worked in the third sector supporting community organisations to become more sustainable and to help local people into sustainable employment.

Vicky has experience in working with a range of partners from private operators to community and voluntary organisations both individually and collaboratively on specific commissioned projects.

Vicky is a sports enthusiast most involved in hockey in which she represented Sheffield Hallam Hockey Club in the National League. Now predominantly as a coach she was Head Coach of Sheffield Hockey Club for 6 years during which time she led the Men’s 1st team to promotion to the National Premier Division after winning promotion in her first year.

Vicky was the Assistant Coach for the Wales Senior Women’s programme between 2011 and 2017 and took most from the progression and development of committed female athletes.

Abi Dixon

Senior Partnership Manager

Abi is part of the Senior Management Team and leads on Community Engagement, Workforce and Think Active’s work to advocate the benefits of physical activity to partners and providers who work with the ageing population.

Abi has worked at Think Active (formerly CSW Sport) since 2006, before which she worked for Warwick District Council as a Sport Development Officer and Sports Coach. Whilst at Think Active she has been involved with a range of projects and programmes, including Sportivate, School Games and as the NGB lead.

Abi is particularly interested in the positive contribution sport and physical activity can make in terms of improving physical and mental health and in particular how physical activity can help improve the lives of those living with Dementia.  As an Alzheimer’s Society Dementia Champion, Abi advocates increasing awareness and understanding about what it is like to live with dementia and the ways in which we can all help to create a more dementia friendly community.

Whilst Abi sometimes finds it hard to find time to be physically active she does try;  She rides her bike to work (it’s only a 1 mile, but it all adds up), she goes running (enjoying it much better with a friend), walks the dog (and children) to school and goes to a weekly pilates class.

Emma Sadula

SeniorPartnership Manager

Emma is part of the Senior Management Team and leads on Children and Young People and Education. Emma’s role is to advocate the benefits of physical activity for young people, encouraging key stakeholders and partners to use physical activity as a vehicle to improve wellbeing, believing passionately that physical activity and school sport can improve every young person’s life in some way.

Emma has always worked with young people and started teaching, before moving onto working as Partnership Development Manager in a special school in inner city Birmingham. She then went onto work as National Young People Manager for England Hockey and Regional Manager for the Youth Sport Trust before joining the team in 2014.

Emma enjoys being active starting her sporting career in basketball, having both played county and national level. She also enjoyed coaching both youth basketball and volleyball. Emma is a keen horse rider having learnt later in life and enjoys walking her retired greyhound.

Hannah Milde

Interim Senior Partnership Manager

Hannah leads on the delivery of Think Active’s dementia projects that involve the influencing of facility providers to become more dementia friendly and consider appropriate physical activity provision.

Hannah has worked in sports development for the past 10 years in both the public sector and education, including roles in primary, secondary and further education.

Hannah is passionate about developing healthy and active communities.

In her spare time she enjoys running, cycling and sports related challenges including cycling Land’s End to John O’Groats in 6 days to raise money for Cancer Research.

Tracy Murphy

Business Manager

Tracy’s current role includes responsibility for managing the operations and finance of Think Active. She is also the Safeguarding Lead across the Partnership area.  Tracy’s other roles include; leading on Marketing & Communication, overseeing events such as the delivery of the County School Games Festivals and providing business and finance support to the programmes.

Before joining Think Active, Tracy held a number of roles in sport including Netball Development Officer.  Other areas of past employment were; Key Skills Programme Manager/Lecturer, Sales Director and Crown Court Clerk.

Having been with the organisation for over 10 years, Tracy is passionate about Think Active (formally CSW Sport) and the work it is doing and is looking forward to exciting times as we move towards new ways of helping local communities lead healthier and active lifestyles.

Tracy’s interests include playing, umpiring and coaching netball, football, skiing, theatre, film, music, socialising and spiritual development.

Luke Freer

Partnership Manager

Luke leads on Community Development and the Satellite Clubs programme.

Luke is highly enthusiastic team player who effectively engages partners and stakeholders around a shared agenda.

A former Youth Worker Luke is passionate about people and seeing them realise their potential.

Luke has 13 years of experience of developing sport, particularly within education, community and club settings.

His experience includes promoting sport and physical activity through direct delivery as a volunteer, coach, youth worker and event organiser as well as at a strategic level creating partnerships to deliver on action plans. Recent projects have included youth and community engagement and club and coach development.

Luke enjoys keeping fit, in particular playing basketball which he has played at both county and national level. He still plays and coaches the sport that he believes has taught him so much.

Luke is currently Chairman of the West Midlands Regional Basketball committee something that he is very proud of.

Luke also enjoys music and socialising. He is a keen football fan and a season ticket holder at Arsenal Football Club

Jim Morris

Jim is contracted (part time) from Youth Sport Trust to providing support and expertise to Think Active’s Education and & PE work both primary and secondary schools. Jim was previously a teacher and has a wealth of experience in education.

Jim likes to keep active playing basketball and is a keen cyclist.

Tracey Freer

Development Officer - (School Games & Active Lives Childrens Survey)

Tracey is an experienced School Games Organiser based in Worcestershire and is contracted part time to Think Active to lead on our School Games and the Active Lives Childrens Survey programme work.


Hayley Noel

Development Officer

Hayley works on club support and workforce across Warwickshire.

Dean Prentice

Development Officer

Dean works part time on club support and workforce across North Warwickshire & Nuneaton & Bedworth and supports Satellite Clubs and Community Development.

Balvinder Gahir

Finance Officer (Tuesdays & Wednesdays)

Kieran Atwal

Business Support Officer

Kieran provides administrative support to the Think Active team and programmes





Think Active Is Supported By...